The fact is we must all work at the art of selling our Art
The creative process is varied by medium and artist, inspiration as much as time, space and imagination but it does not end with the last paint brush stroke or pen and blue-black ink line shape. It does not end with that last camera shutter snap or when the enter key clicks to save that .psd, .doc or .jpg filed, foldered, favored. It does not end when it ends. It is when the work is finished that work begins, the work of getting the work into the wind, beyond four-walled worlds to somewhere else all together new, online and in person – all art needs an audience otherwise it’s only really an object, a thing, a place of your defining. All art is an object but not all objects are art, never mind beginnings and endings. Audience gives art the size, shape and opportunity to go beyond identity of or by the artist, to thrive, the work, the work of the work to be sold in order for the artist to start all over again.
The creative process is varied by medium and artist but it does not begin until the art finds identity, art through audience identified, art the object becoming the art object in order to be sold, the work of the work to see the art sold funds the artist to return to the drawing board, the work of the work of art is the art of the work to see the work sold. This is the circle of life of art, art the work of the circle of art from imagination to something identifiable, a tangible identity, an object of art that becomes an art object, art shared and sold, an audience comes full fold, the creator must become the promoter, selling that which must be sold in order for the artist to survive, to grow old, to put art out into the world from the heart and for the soul.
If any work of art is ever really finished, the art of the hard work of selling your art begins, either by yourself or someone else to get your art from the void into the world. Despite the idea of it, what some have you believe is true, that to create is to themselves enough and not for audience at all, their objects of art fail to become the art objects of shared experience, identifiable difference, the sameness that all artists seek to share their work with someone, sometimes for money, fame and fortune, always in order to get on with creation so the start begins, the process, the art making all over again, followed immediately, inevitably, necessarily the art of the work of selling your work.